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Notes on AI and marketing, minus the hype

What we're learning while building AI systems for real businesses: SEO, automation, AI tools and the marketing that actually moves revenue.

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Claude memory is free: Set it up in 2 minutes

Claude memory is now free on every plan. Here's how to turn it on in 2 minutes, import your ChatGPT memory, and keep control of what Claude stores about you.

GPT-5.4 is OpenAI's most dangerous model yet

GPT-5.4 merges reasoning, coding and agentic workflows into one model with native computer use. Here's what changed and what business owners should do next.

Your OpenClaw bill is higher than it should be

OpenClaw loads every startup file into every call, so you pay for thousands of tokens of setup overhead. Six fixes to cut your token spend without losing power.

Bring us the numbers and the headaches.

One strategy call. We'll tell you plainly where we'd start, or tell you if we're not the right fit.