What does a paid advertising agency do?
A paid advertising agency plans where your ad money goes, builds and launches the campaigns, writes and tests the ads, and manages bids and budgets day to day. A good one also tracks which ads produce leads and sales, not just clicks, and moves money toward what's working. We handle digital platforms like Google Ads and traditional media like TV, radio, print and billboards.
What is ROAS and why does it matter?
ROAS stands for return on ad spend: the revenue your ads bring in divided by what you spent on them. The higher it is, the more revenue each ad dollar brings back, and your margins decide how high it needs to be to turn a profit. It's one of the clearest ways to judge whether your advertising is paying for itself, which is why we report on it.
What's included in Google Ads management?
Google Ads management covers account structure, keyword and audience targeting, ad copy, landing page recommendations, conversion tracking, bidding and budget decisions, and regular reporting. Ongoing management also means cutting search terms that waste money and testing new ads against the ones already running. We start with an audit if you have an existing account.
Can you fix a Google Ads account that has stopped performing?
Often, yes. Stalled accounts usually have fixable problems: broken conversion tracking, campaigns lumped together that should be split, money going to search terms that never buy, or bidding set up for the wrong goal. We audit the account first and tell you plainly what we found before we touch anything. We've taken a stalled e-commerce account from 1.8x to 5.4x ROAS while scaling spend, though every account is different.
Is traditional advertising like TV and radio still worth it?
For some businesses, yes. TV, radio, print and billboards can work well for local and regional brands, for reaching audiences who aren't searching yet, and for building the name recognition that makes digital ads cheaper. We recommend it when it fits your market and your goals, and we track it as carefully as the media allows.
How much should I spend on ads?
It depends on your margins, your sales cycle, your market and how fast you want to grow. We work out a budget with you based on what a customer is worth to your business and what the numbers can support. We don't publish pricing for our own services; that conversation happens on a call.