A custom AI agent is a piece of software built to handle one defined job inside your business. It reads what comes in, follows your rules and produces the work: a reply, a report, a summary, a sorted list, a first draft.
The model underneath is the easy part. Anyone can open a chat window. What separates a useful agent from a toy is what it knows. An agent that doesn't know your pricing logic, your best customers, your return policy or how your sales team actually talks will write something that sounds fine and helps no one.
So every build starts the same way. We document your business into a working knowledge base: offers, customers, process, tone, the exceptions your team handles from memory. Agents and skills run on that context. When your business changes, we update it, and every system that depends on it gets smarter at once.