Our marketing strategy and analytics service gives owners a written plan, research on their market and customers, and reporting that connects marketing spend to leads and revenue. It's for established businesses that are spending real money on marketing and want to know exactly what it's doing.
Not what it cost. What it made.
Most owners can't, and it isn't their fault. The numbers live in a dozen places: the ad accounts, the website, the phone system, the CRM, the bank. Each platform reports its own wins in its own language. Nobody puts them side by side, so the question that matters never gets a straight answer.
This service is how we answer it. Then we use the answer to decide what to do next.
Marketing strategy is the plan: who you're selling to, what you're saying to them and which channels get which budget and job. Marketing analytics is the measurement: tracking what each channel actually produces and feeding that back into the plan. Market research sits underneath both, so the plan starts from how your customers really behave, not from guesses.
Research informs the plan. The plan gets measured. The measurements rewrite the plan.
A written marketing plan built around your revenue goals, margins and capacity. Which customers to chase, which offers to lead with, which channels earn budget and what success looks like for each one. Short enough to actually use.
What your buyers search for, what they complain about in reviews, what questions come up on sales calls, and where demand is moving. We pull from search data, customer conversations and your own records, then boil it down to findings you can act on.
Tracking set up properly across your site, ads, calls and forms, connected to sales wherever possible. Then marketing reporting in plain English: what we spent, what came back, and what we're changing.
Revenue by product or service, margins, close rates, customer value, and what you've spent on marketing. We want the numbers you'd show your accountant, not the ones on your pitch deck.
Before we trust any data, we check it. Broken conversion tracking, untagged calls and leads with no source are common, and they make every later decision a guess.
Who's buying, how they decide and what they're comparing you against. We look for the gap between what customers want and what your market is giving them.
Goals, channels, budget split and the handful of numbers we'll be judged on. Every report after that checks progress against the same plan, so nothing gets quietly redefined.
Before Unchained AI existed, our founder Shay built a regional retailer's online store from scratch and grew it across multiple online channels. The same habit drives this service: plan the channels, watch the numbers closely, and put money where the sales are actually coming from.
If you need a meeting to understand your report, the report failed.
Pulling numbers from six platforms into a spreadsheet every month is exactly the kind of work people shouldn't be doing. It's slow, it's boring and it's where mistakes creep in.
So we automate it. Our AI systems pull data from your ad accounts, analytics, call tracking and CRM, check it for gaps, and assemble the report. Agents flag anything unusual, like a channel whose cost per lead jumped or a campaign that stopped converting, so a person looks at it the same week instead of the next quarter. The time we save on assembly goes into what a machine can't do as well: deciding what it all means for your business.
For owners who want to check in whenever they like, we build a custom dashboard with the handful of numbers you actually care about, updated on its own. See more on our AI tools for your business.
You should know exactly what your marketing is doing for your revenue.
We're based in Springfield, Missouri and work with businesses across the U.S. Strategy and reporting can stand alone, but they work best when the same team runs the channels, from paid ads to search. If you want a straight answer about what your current marketing is producing, send us what you've got.
Marketing analytics is the practice of tracking what your marketing does and turning that data into decisions. It covers where leads come from, what each channel costs, which campaigns produce customers and how marketing spend relates to revenue. Good analytics answers the question an owner actually cares about: what should we do more of, and what should we stop?
At minimum: spend by channel, leads and sales by channel, cost per lead or customer, and revenue tied to marketing where it can be tracked. It should also say what changed, why we think it changed and what we're doing next. If a report is mostly impressions and clicks with no line to revenue, it's describing activity, not results.
Yes. Ads without a strategy tend to optimize for the cheapest clicks rather than the best customers. A strategy decides who you're going after, what you're offering them and how each channel fits, so the ads have a job to do and a way to be judged.
It's practical, not academic. We look at how your customers search and decide, what they say in reviews and sales calls, how your market is shifting and where demand is underserved. The output is a short set of findings that changes what you do, not a thick binder.
We set up tracking across your website, ad platforms, phone calls and forms, then connect it to your CRM or sales data wherever possible. That lets us follow a lead from first click to closed deal. Where the data has gaps, we tell you plainly rather than filling them with guesses.
Yes. We build custom dashboards that pull your marketing and sales numbers into one view and update on their own. You see the figures you care about without logging into five platforms or waiting for someone to build a spreadsheet.
Both. Some clients hire us for strategy, research and reporting on their own. Most have us run the channels too, which means the people writing the plan are accountable for executing it and for the numbers that come back.
Custom AI agents, automations and dashboards that take repetitive work off your team, in marketing and every other department.
Google Ads and other digital platforms, plus TV, radio, print and billboards, all judged by what they return.
Custom AI apps, agents and internal tools built around how your business runs, connected to the software you already use.
One strategy call. We'll tell you plainly where we'd start, or tell you if we're not the right fit.